• SEO and Digital Marketing

    Traditional Marketing vs. Digital Marketing 

    There has been an ongoing debate among businesses on traditional marketing vs. digital marketing. Businesses often argue on the topic whether digital or traditional form of marketing would be good for their business. Well, both forms of marketing offer respective advantage and it is absolutely the personal decision of the business on which marketing method they are looking forward.

    Any digital marketing company knows that marketing forms an essential part of a business and it can’t be ignored. Any good business visionary would state that setting aside a budget for marketing is very important. Proper marketing efforts can help a business to reach out to potential customers.

    When it comes to marketing, being digital is the new trend. Studies have shown that digital marketing has taken over traditional marketing. It can be seen that traditional marketing has fallen by 150%, while at the same time the budget for digital marketing has increased by 15%. In order to understand the huge differences between the two forms of marketing one needs to have a clear idea about traditional marketing and digital marketing.
    digital marketing company

    What Is Traditional Marketing?

    It is regarded as the conventional form of marketing that makes use of tangible items in order to promote about a business. It usually includes posters, newspaper ads, print ads or business cards. It can also include posters and brochure. In short, it involves anything other than digital means.

     

    What is Digital Marketing?

    Digital marketing company defines digital marketing as a form of marketing that makes use of technology or digital platform in order to market about a business or product. Some prominent example of digital marketing involves websites, social media, videos, and more. The goal of this kind of marketing is letting customers find about a business.

    Now, take a look into the advantages of both these forms of marketing.

    digital marketing in toronto

    Advantages of Digital Marketing

    • Digital marketing has managed to create awareness about brands.
    • It has provided brands with a global platform in order to reach out to a wide customer base.
    • Businesses can target local audience as well as international clients. Moreover, based on the demographics campaigns can be tailored.
    • Digital marketing company provides customers with the choice in the way they want to view the content. For example, some audience may like to see a blog post; some may love to see video. Customers can choose accordingly which was not possible with traditional marketing.
    • Business can interact with the audiences through messages. This was helpful in building relationship with clients; this wasn’t possible with traditional marketing.
    • Digital marketing has helped businesses of any size to get easily compete with big players. However, with traditional marketing a small business was not able to match with bigger players.

    toronto digital marketing

    Advantages of Traditional Marketing

    • Digital marketing company feels that understanding traditional marketing is very easy. It doesn’t require a lot of hard work to understand it.
    • Moreover, it doesn’t need a person to have an internet connection. This form of marketing can reach out to a wide number of people.

    With the world progressing to digital environment, even magazine are going digital. People spend most of their time online. Hence, if a business wants to reach out to global audience, investing in a digital marketing company is crucial.

  • Armored Transportation

    The Pros and Cons of Running a Flat Tire in Armored Cars

    A flat tire in armored cars will happen at the most inopportune place and time. A majority of the people will call for roadside assistance. Even if you know how to change the spare, it is dirty work and there is a great chance that you are not properly dressed for it. However, at times, your car might not even have a spare or you might not know how to use the repair kit.

    In such a case, you can enter the run-flat tire. Zero-pressure or run-flat tires will support the weight of the vehicle for a short period of time. This will offer the driver with 100 miles job of range to find out a repair shop. Even though this might sound like the perfect solution, car shoppers and car owners should know about the trade-offs.

    armored vehicles

    Run-flat tires are known to be standard on 12% of the new vehicles.  Conventionally, it has been used by the carmakers on most sports cars. However, in recent years, they have also started using it in the other cars like armored cars.  As a matter of fact, run-flat tires are the original equipment on several sedans.

    Self-Supporting Tire

    The common kind of run-flat tire technology that is used today is the self-supporting tire. The sidewalls of the tire is heavily reinforced for supporting the vehicle when he air pressure is low or when the flat tire lost all the pressure.

    Pros

    • You can drive on a flat tire: The main benefit of self-supporting tire is that it will enable you to keep driving the armored cars on a flat for around 100 miles after all air is gone. You do not have to get out of the car in cold or the rain. Drivers will reduce the speed about 50 mph in order to get the maximum range. The manual of the owner will have the exact figure for each vehicle application.
    • Better Stability after Blowout: Since this tire of the armored cars will be able to support the vehicle for several miles without air or even a sudden deflation will result in less weight transfer and will tread destabilization. Handling and steering is going to remain normal.
    • Lower Vehicle Weight: With the removal of the spare wheel and the tire repair, the vehicle weight should go down. However, it is not quite like you expect as the flat weight more than the conventional tires because of additional sidewall reinforcement.

     

    armored cars

    Cons

    • No Spare: The cars are equipped with run flat doesn’t carry any spare tire and wheel. This means that they do not have tools or jack. As a matter of fact, getting rid of the spare tire and then reallocating the space to something else is the reason why car-makers offer run-flats.
    • Reduced Tread Wear: People replaced the run-flat tires sooner than the owners using conventional flat tires. Tiremakers tend to put soft tread compound on run-flat tire for countering the hard ride.
    • Blowout is Still Possible: If a driver of the armored cars fails to pay attention to the warning and drives beyond the zero-pressure range, the tire might start to disintegrate. Moreover, if the puncture has occurred on the sidewall and the tire hits a big object, the driver will have to call a tow truck.
  • Travel and Tourism

    Stolen Rental Car: Things You Need to Do

    Car theft has become quite common in recent times as criminals have come to know how to defeat the modern security devices and while this is usually a problem for the higher end and more valuable card that represent only smaller percentage of car rental Toronto fleets and the problem are not getting any better. While considering what happens if the rental cars are stolen is one of the last things that that you need to take into your account when you are on a holiday. It is better to understand your liabilities and responsibility when this happens.

    car rental toronto

    Things You Need to Do when the Rental Car is Stolen?

    • You have to call the local police and report that the vehicle from the car rental Toronto has been stolen. Make sure that you provide as much detail as possible which includes the location and the time. Also, do not forget about the personal possessions which might have been in the car. Get the crime reference number. You have to explain that it was a rental car.
    • Call the rental company and report to them that the car has been stolen. Give them the crime reference number. The rental agent might get in touch with the police with the vehicle details. You will have to do this by discussing with the rental agent.
    • Check the level of insurance cover that you possess. You also have to check for excesses that are to be liable.
    • After you are done doing this, you have to arrange for a replacement car by talking to the car rental Toronto Give the necessary crime or police reference.
    • Fill up the theft form with the rental agent offering them all the necessary crime and police reference number and contact details.
    • Get in touch with the travel insurance provider in case you notice that your personal belonging has been stolen.
    • Enjoy the rest of the holiday.

    Car Rental Theft Protection

    you might have noticed that there are different sections in the insurance terms and conditions. This is included as a standard clause in any rental. However, with the domestic car insurance policy, it is going to come with an excess. Hence, though you will not be liable for the total cost of the stolen car from the car rental Toronto, you are going to be liable for an element of it.

    toronto car rental

    Theft Protection is linked to the general terms and conditions. If you are not complying with the terms and conditions, you are going to be liable for the entire cost of the vehicle replacement.  This is very much like the domestic car insurance policy.  In case you left the keys in the car and it has been stolen, then the insurance is not going to cover you. Theft protection will only cover the car and not any personal belongings.  The travel insurance that you have is likely to cover your personal possessions when you are on a holiday.  Nonetheless, it doesn’t cover the damage caused to the car by an attempted theft even if the thieves didn’t actually steal the car.

    Car rental Toronto theft is pretty rare and it is not something that should concern you. As long as you are treating your rental car like your own car, you are very likely to get your rental car stolen.

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